Oh the joys of aimlessly scrolling through the internets and making something out of it that only requires use of your right brain
Creating mood-boards relaaaaaaxes me, i combine lots of feels, colors, mixed media all together confined in one letter sized pdf It also is a great way, for me, to do my research before taking on a new project specially if it's for a new logo or identity
This one was for Laurie-Lynn Macdonald, a personal trainer, yoga instructor, GROOVE master trainer all mushed into one human who takes an all-inclusive and simple approach with her clients integrating community, creativity and self-awareness. Her free spirited style of holistic self-care blends technical and playful for a uniquely balanced and heartfelt experience.
"LL is a dream, a space created for connecting, community, dance floors, soul food kitchens, yoga classes, fitness, trainings, workshops and much much more"